The idea of a virus is all-too-familiar to all of us right now. What is less is the concept of idea pathogens: bad, misguided thinking that serves ideological purposes and spreads from mind to mind unabated, infecting the most unsuspecting of victims.
In his book. "The Parasitic Mind: How Infectious Ideas Are Killing Common Sense", Gad Saad, an evolutionary psychologist and professor at the John Molson school of business explains how bad ideas spread and why they stick.
If you're still scratching your head at the nonsense that we are bombarded with every day from the news and social media, this is a great read that will help make sense of a lot of that nonsense.
Not only it's entertaining, but backed by scientific research and dispels a lot of the myths in circulation today.
Oh and if you want to understand better how to market your services, check out his other book. It’s a marketing manual founded in evolutionary psychology. Revealing.