Jerry West's Recurring Nightmare

Image via Unsplash

This account of the NBA logo recounts its history, how it came to be and why Jerry West still to this day, doesn't like it.

I recently wrote about CIBC's weak new identity. This, on the contrary, is a great example of a logo that is more than 50 years old and has remained virtually unchanged, if only slightly refreshed a few years ago.

It made Alan Siegel's career, despite him having designed many of the world's most famous logos, it's still his number 1. If a logo is to be judged by its impact, there are few that are as enduringly impactful, if any.