I've talked before about why it makes sense, from a marketing perspective, to put people in photographs of architecture. My claim has always been that architecture is for people and therefore, it would stand to reason that showing people in illustrations of said architecture would play in one's favour. After all, I don't think I've ever seen a commercial architectural rendering without people in it.
Now science backs me up. As it turns out, we have evolved a heightened ability to respond to living organisms when observing our surroundings, more than to inert objects. In other words, when we observe our physical environment, in person or in photographs, our uniquely human cognitive abilities make us more reactive to these kinds of stimuli, whether it's a matter of survival (avoid being that prowling tiger's dinner) or to identify our kin in order to feed them with meat from the latest slaughtered mammoth. It means that when you look at a photograph, you will more readily identify with the image that contains other humans in it, thus making it more appealing to you.
Now that we have demonstrated that we respond less readily to environments devoid of living organisms, aka people, who still plans on showing your latest work as completely empty space?
Send me a note if you'd like to find out how we can help you achieve that with your projects.
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