SIDE NOTE: Yesterday’s post contained the wrong text description for the podcast episode on the Future of Retail. It has now been updated.
When Pro-Demnity insurance company approached me to discuss producing a podcast for them, I was very excited at the prospect to produce a podcast for someone else, as I had been producing my own for a number of years.
The source Material, David Croft’s famous “Claim Stories” which had been written as cases studies (and cautionary tales of sorts) for Ontario Architects insured by Pro-Demnity, had not aged one bit, but the client and specifically their new VP of Marketing were looking for ways to make these great stories more accessible to a broader, and now decidedly younger public, as these had been an instrumental part of the education of 4 generations or so of licensed architects.
It turns out, translating written stories into audio is no easy feat, but with a dedicated team (and many, many test recordings), we finally hit a tone and cadence that felt both distinguished, professional and appropriate for the client and more importantly, their audience.
The beauty of the podcast format and its borderless distribution is that Prodemnity was able to take stories that had been historically limited to Ontario Architects and make them truly universal. While some of the details may be very specific to Canadian architecture, its lessons are eminently applicable to architects the world over, as they speak of far-reaching issues of professionalism, common sense and duty of care.
The resulting Architect’s Claims Stories are now live with Episodes 1 and 2, No Written Record and Failure to Communicate respectively, available for download on Apple Podcasts, Spotify, and all the usual platforms. The pilot episode ”No Written Record” contains three claim stories, dealing with the consequences of an architect failing to keep written records, while episode 2, “Failure to Communicate” relates how a simple exchange of information, promptly delivered, duly recorded and correctly remembered, might have saved everyone a lot of grief.
All the Stories have been fictionalized, to protect the identity of the parties involved, but each recount the circumstances of a real claim, inspired by the 6,000+ that Pro-Demnity has defended over the years. As with all good stories, Pro-Demnity’s Audio Claims Stories impart practical lessons. Architectural practice may be deeply rewarding, but there are very factual risks – insured and uninsured. The original Claims Stories were written by David Croft, FRAIC, ****retired VP Claims and OAA’s 2021 G. Randy Roberts Award Winner, and were created to help architects understand professional liability.
I couldn’t be prouder of what we accomplished with a small and mighty team. Here’s what the client had to say about the experience:
“Working with Arnaud and Revelateur Studio was an invaluable experience. His expertise during the development of Pro-Demnity’s first podcast helped to shape, inform and improve Architect’s Claims Stories. Thank you Arnaud.”
Iliana Arapis, VP Marketing, Pro-Demnity Insurance Company.
Give it a listen and let us know what you think in the comments!
Credits:
Voice Artist: Liam Gadsby
Executive Producer: Pro-Demnity Insurance Company, Iliana Arapis, VP Marketing
Editor: Gordon Grice, Pro-Demnity Insurance Company
Producer, Art Direction: Révélateur Studio
Recording Studio: Lynx Music
Audio Engineers / Editors: João Thiré & James Findlay at Audio Process