I’ve recently interviewed advertising veteran copywriter George Tannenbaum, a colorful character who loves to mock the deviance of big ad and is one of the most compelling copywriters I’ve had the pleasure to read (you’ll understand by just reading this, and this).
Our upcoming interview is about some of the lessons that our industry can learn from good copyriting (it will come out next week). When I asked George about what someone like you could do to get better at marketing themselves, we took a detour to discuss a few simple rules that anyone can use to measure their marketing against. They are all very self-explanatory, so I’ll spare you the Captain Obvious® literal explanation because they require none.
Here we go:
Full credit goes to George and his friend Neil Raphan. Images courtesy of George.