Why Yell When You Can Whisper?

Image via unsplash

Image via unsplash

In this piece, Seth Godin (how does he come up with so many brilliant ideas?) talks about loud interruptions as a way to get peoples attention, but if you read the very short piece in it entirety, what he's really talking about is good design.

A well designed fountain doesn't need a loud sign telling people not step in it, it naturally prevents them from doing so by virtue of its design.

Marketing a design business is the same, you can either scream that you're best (what many firms do) or you can choose a niche, become really good at it and you won't have to yell as loud to convince people to hire you.

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Your Burning Questions: Answered (Aug 2021)