My old pal Dave Sharp and I talk every month about all things marketing and communications. Until now these conversations were kept private, even though be both thought there were tons of great insights in them.
So instead of bitching and moaning to each other about what's wrong with the world (god complex, anyone?), we decided to tighten them up just a little for public consumption and release them on youtube for your benefit.
Our first convo was about marketing tools and systems for architects, we each discussed our respective top 5 favourites. I think these are very useful for anyone looking to improve their marketing.
Listen to it here.
Stay tuned for future conversations on the following: advertising, video, podcasts and measuring marketing success.