The always creative Jeremy Katz runs a fascinating series of short videos called "The week in a minute". In it he tackles a topical marketing challenge and gives his take on it in less than a minute.
In a recent episode he talked about Gen C: kids aged 6-24 whose life will be shaped by COVID for years to come, as it affected their development in significant ways. The million dollar question is how do you market to this cohort.
I realize they're in no position to hire an architect right now, but a few years down the road its eldest members will and how they matured will influence their purchase decisions, just like we're seeing with millenials now.
It's an interesting exercise to think of all the ways COVID will impact the next few years, even the least obvious ones. In all this, lie opportunities that will remain untapped until someone identifies them and gets in before everybody else.