Geniuses and Butterflies

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A really interesting piece about the role of culture in spreading innovation. Creating something of value in a vacuum means that no matter how innovative an idea may be, it is likely to die with its creator if not actively spread out into the world. Conversely, in a more socially-connected context, innovations are more likely to spread.

A good thing to know when considering expanding your team with raw talent versus sociable traits. Chatty Cathy is useful after all.