In the video above, you will see the difference between effectiveness and efficiency in running marketing campaigns aimed at reinforcing a brand in the marketplace. It is also explained why focusing on the ROI of your campaigns is a trap that could lead to ruin.
Not only this is an interesting video on a subject that any entrepreneur should have at least some interest in, but it is also a great example of how to make a complex subject easy to digest with simple language and well-designed infographics.
What topics could you cover to explain to non-architects what architects do in a similar fashion?