{PODCAST} Single Serves ep. 201 - Hoffman on Marketing

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Bob Hoffman speaks with us about his long and illustrious career as an ad exec. Now retired, his second and equally successful career as a writer and a speaker has led him to write 5 best-selling books on advertising. Not only he speaks about fascinating subjects but he’s also very funny, with a deadpan sense of humour. My kind of guy.

Listen to the interview below.

 

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The Proof Is In The Pudding

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The Greater Good