If you've never used Zoom before, don't host at first, do some test runs and learn how the software functions. Always try and have a co-host who can solve technical problems while you're running the meeting.
Breakout groups (which zoom offers) are also great to have effective conversations in groups of 5 or 6 maximum. Send them into groups with a topic to discuss and then debrief.
Take advantage of integrations: You can schedule a zoom meeting in the app and it will add it automatically to your calendar. Invite your stakeholders and you have an event set-up in under 2 minutes. You can also use Calendly and connect it with zoom so when people book a video conference with you they are sent an invite with all the info they need. If you charge for your meetings you can also take credit card payments at the time of booking.
Make sure to lock your meeting if you're worried about interlopers flashing their privates unannounced. I haven't experienced it myself, but I guess it's the 21st century version of prank calls, except that you'll see things you'll never be able to unsee. You can protect your call with a password, or alternatively create a unique room for each call, that is used only once, so you don't have to worry too much about randoms perverts taking over. It's a very good idea to not post any zoom link anywhere public.
An entirely new set of etiquette rules for video conferencing is making the rounds. Don't be the guy who chews on a greasy burger while talking to others and never, ever show up in your PJs. A tastefully dishevelled-bohemian look is OK, but not of the I-just-rolled-out-of-bed kind. Adapt according to your audience and if you're not sure, youtubers have you covered.
What about you? What have you learned about video conferencing? How does it affect the way you work?
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