You Did Not Have Them At 'Hello' on Archipreneur
What worked for Renee will likely not work for you business.
We had a piece recently published by our friends at Archipreneur. Check them out, they’re working hard at building a meaningful archi-community. I like them because we share a lot of the same values.
Reading time ~10 minutes
Imagine you’re looking for a lawyer to help you with a legal matter. You do some googling (surprisingly none of your friends and family know a good lawyer to recommend to you) and you find a few eye-catching firms. Looking at their websites, three out of four say more or less the same thing, along the lines of: “We’re licensed professionals, in good standing with the law society and we’re good at what we do, look at all our awards and testimonials. We’ll get you the most money in court. Hire us!” The fourth one catches your attention: “I only work with clients who are interested in trying different ways to solve their legal issues. I believe in an alternative brand of justice that aims at trying every possible solution and only litigate when no other option is left. This saves you money, time and aggravation.” Which one would you hire? More importantly, which one do you think commands a price premium?
